Mercedes-Benz, together with the Federal Agency for Tourism, opens up new opportunities for fans of road trips. The developed guide will become a guide to the most picturesque places in Russia, and Mercedes-Benz will make the trip especially comfortable.
The Travel Guide by Mercedes-Benz is a unique project that aims to support domestic tourism as well as small and medium-sized businesses. Especially for the project, a number of unusual routes have already been developed through the most picturesque corners of Russia. They are built in such a way that the traveler receives the maximum charge of emotions and impressions, and also has the opportunity to rent a new Mercedes-Benz GLB on special conditions from one of the official dealers of the brand located on the route.
“Travel Guide from Mercedes-Benz is a unique project. This is a living organism, which is now being published and is rapidly developing, constantly supplemented by new routes, ideas, materials. We are very ambitious in our aspirations. In case of active interest of the audience, we plan to expand the initiative, opening more and more non-standard destinations and providing an opportunity to enjoy traveling around the country. Every traveler will be able to appreciate all the advantages of traveling by Mercedes-Benz cars. It is no coincidence that the new Mercedes-Benz GLB has become the headliner of the project, as it is the ideal companion for any journey thanks to its excellent interior space and fuel-efficient engine range. Very soon it will be possible to rent it from the official Mercedes-Benz dealers participating in the project,” commented Elizaveta Verlotskaya, Head of the Marketing Department of Mercedes-Benz-RUS JSC.
The first to test the current Mercedes-Benz Travel Guide routes were influencers Svetlana Bondarchuk and Sergey Kharchenko, Katya Ratundalova and Alexey Chuvakhin, as well as Alexander Mazurov with a group of friends. They share their travel experiences on Instagram.
The list of routes will be constantly expanded, giving travelers more and more space to choose from. On the way, you can listen to a specially created podcast in the format of an unusual audio guide, as well as take advantage of bonuses and gifts from project partners.
“Car tourism has become a global trend in recent years, and in the current conditions it is one of the safe and comfortable ways to continue traveling, especially in nature. In Russia, car travel is only gaining popularity, and we are going to develop and promote this type of tourism as one of the priorities. We have unique opportunities for this. Only in Russia you can comfortably drive from the Barents Sea in the Arctic to the subtropics on the Black Sea coast, looking at 2 capitals along the way - Moscow and St. Siberia with one of the most beautiful roads in the world - the Chuisky tract in Altai, see the planetary value - Lake Baikal, and of course, the Far East - with its unique landscapes, unique nature and culture. Of course, the Golden Ring deserves special attention of car travelers. In cooperation with JSC Mercedes-Benz RUS, Rostourism is currently developing automobile routes in Russia. And very soon a guidebook will appear, which will first be published in Russian, and then in other languages, ”said Zarina Doguzova, head of the Federal Tourism Agency.
The attention of tourists to the cities of the "Golden Ring" does not dry out. As part of the Mercedes-Benz Travel Guide project, two routes are offered: "Man-made masterpieces of Tula", where travelers are invited to visit the Romantsev Mountains, Blue Lakes and the Yasnaya Polyana estate, and the route "Pereslavl open spaces", which includes a visit to Pereslavl-Zalessky , Trinity Segius Lavra and hot air balloon flight.
In the Irkutsk region, travelers are offered to enjoy breathtaking views of Lake Baikal, works of wooden architecture and Siberian flavor, in the Republic of Tatarstan - to see the ancient city of Sviyazhsk, Kamskoe Ustye, the unique Blue Lakes and the settlement of Bulgar. On the Voronezh-Lipetsk route, tourists are waiting for the bizarre rocks of Divnogorye, the bewitching nature of the Voronezh Reserve and the characters of old fairy tales living in the Kudykina Gora park.
DOWNLOAD
LOOK
Top Content of the Month
