KIA Motors Russia & CIS HQ announces that the pilot phase of the KiaMobility car subscription program is starting in Russia. KIA is taking this step as part of its global strategy of diversified mobility services for different regions of the world. Russia is becoming one of the pilot markets where KiaMobility will start operating.
Subscription to cars is one of the most modern services that is rapidly gaining popularity in various regions of the world.
The popularity of this service is due to the changing preferences of customers - an increasing number of people tend to avoid the routine procedures and costs associated with owning a personal car. As part of the subscription program, these concerns are taken over by service operators. KiaMobility allows you to subscribe for any convenient period - from one day to a year.
The subscription also opens up the possibility for the client to conveniently replace their own car with a more comfortable one - for example, for a vacation or a long trip. The fundamental difference between KiaMobility is that the operator of the program is not the car company as such, but the dealerships directly - it is the dealers who will conclude contracts and serve customers.
Such an organization enables more flexible formation of a "subscription" park in accordance with the specifics of the city or region, more personalized work with the client, and a number of other advantages. The pilot stage of the program starts in the cities: Almetyevsk, Bryansk, Krasnoyarsk, Moscow, Nizhnekamsk, Obninsk and St. Petersburg.
From the moment the program is launched, five popular models will be offered by subscription in the park: the Russian sales leader among foreign cars KIA Rio, the global sales leader of the brand - the Sportage crossover, as well as three bright debutants of this year on the Russian market: Seltos and Sorento crossovers, a business class sedan K5. In the future, the list of models available in the "subscription" park will expand.
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